About Us

Our Vision

At Shorebirds, we believe every woman deserves to feel confident, elegant, and effortlessly glamorous on holiday. Our designs blend timeless style with modern ease, crafted to transition seamlessly from sun-soaked days to balmy, carefree nights — so you can feel your best, wherever your travels take you. Our signature designs embrace our ethical fashion approach making you feel special on your next holiday and many more after.

Our fabrics have been selected with your convenience in mind. The crease-free technology ensures that your Shorebirds pieces stay smooth and ready to wear — because who has the time to wait around for an iron when you arrive at your destination! Simply unpack and go, knowing your resort wear will look flawless as soon as you slip into it.

 

Meet the Founder

Hi, I’m Felicity. Fashion has been a part of me for as long as I can remember — I made my first dress at 13 and knew right then that this was more than a hobby, it was my passion. I went on to study fashion at University, which led to an exciting career as a fashion stylist. I loved every moment of it.

But everything changed when I became a mother to a beautiful son who needed extra support. After he was diagnosed with autism, I made the difficult decision to step away from styling to focus on his care and be fully present for him.

As he grew older and more independent, I found myself with time to explore again. I retrained as a personal trainer — a role that fitted around my family life — but something was missing. I longed for the creative fulfillment I once had in fashion.

Then, while planning a holiday a year ago, I noticed something: stylish, high-quality beachwear was either unaffordable or impractical. That spark of inspiration reignited my passion. I realised I could bring together my love of design, travel, and functional style to create something meaningful. So I took a leap of faith and returned to the world of fashion. That leap became Shorebirds.

Every piece is thoughtfully designed to reflect the confidence, elegance, and freedom that comes with a great getaway. From my days as a fashion stylist to the profound journey of motherhood and now entrepreneurship, Shorebirds is more than just a brand — it’s a reflection of my story, my values, and my desire to help women feel effortlessly stylish, wherever their journey takes them.